Fort Collins Startup Week

For a startup, understanding your customers may mean the difference between simply shipping, and taking the market by storm. But with tight budgets, and aggressive timelines, how do you include user experience and get the best value for the investment? With a simple process: Learn, Build, Measure, Iterate We’ll help you strike fast with products & services that connect with customers and marketing pitches that entice them. Learn - By far the most important principle in User Experience is 'Know Thy User,' it's how you create great experiences. User Experience is an essential component of understanding your customers, how to connect with them and create products & services that draw them in. Build - Too often when you build your Products and Services, you do so from your own experience, which means you end up designing and building for yourself. By incorporating what you’ve learned into the building process and creating touchstones to keep a laser focus on your customers you will build better products, increase sales and build customer loyalty. Measure - What’s the biggest problem with your current product or service? What new features are your customers most interested in? What’s the difference between ‘it’s fine’ and ‘I’ll never buy anyone else’s?’ While the answer is difference for every company, every product, find out how to answer these questions for your company, your products. Iterate - You did that one thing, that one time to improve your products & services, so you’re good, right? How to keep the momentum going, building a cyclical process to build stronger relationships with your customers and a deeper understand of what they want. By infusing this process into your organization’s culture you’ll learn how to always be in motion, keeping steps ahead of the competition.