Fort Collins Startup Week

Startup life is all about tenacity. Sometimes your plans may become obsolete as society (or technology) evolves. Sometimes the community doesn't hold as much value in your product as they once did before. And sometimes the toll of startup life almost kills you. I've been there. Most (sane) people throw in the towel and quit when the going gets tough, and I've found that "fail fast" doesn't always work in Fort Collins. Entrepreneurs generally aren't sane nor do they quit easily. I'll share how our foray into market research got us ready for a pivot and how burnout led to new business perspective.