Fort Collins Startup Week

For online, digital, or new products, the number one marketing advice that people will offer is "make sure your voice is authentic."

Well what does that really mean? How do you write authentic sales content? How do you create an honest conversation with your customers to create credibility and become a trusted service rather than be perceived as a snake oil salesman?

To aid you in understanding what an "authentic voice is" sit down with a panel of writers and businesses who have created an authentic voice in the crowded market and learn the simple steps you can take to improve your businesses message and make sure that it is less about tricking customers into purchasing something and more about creating a trusting relationships.